07.08.07

Using Multiple Ebook Formats To Build Your Brand

Book Base

* Amazon.com’s e-bookstore distributes titles that can be read
with the Microsoft Reader.

* BarnesAndNoble.com carries titles for the Microsoft Reader,
RCA REB 1100, and the Glassbook Reader.

* eBookCity utilizes their proprietary Versaware system.

* Booklocker’s titles are mainly in Acrobat, with a few HTML
titles.

How can you use this to your advantage? By adapting your ebook
to each of these formats you stand a better chance of
influencing potential readers to purchase your title.

Remember, while a reader may not visit your site on a regular
basis, they will typically visit your colleagues, competitors,
or industry sites. Get your title featured in all potential
sales venues - no matter what format the ebook is sold in - and
you’ll reach them more frequently.

Cost to transform each book is minimal, because you only have to
convert a title to a specific format one time. There are no
physical distribution costs. And what you reap in overall
exposure, as well as additional sales can be tremendous.

Go and share: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • OnlyWire
  • Socialize-It
  • Digg
  • del.icio.us
  • Furl
  • StumbleUpon
  • Netscape
  • YahooMyWeb
  • Reddit
  • Slashdot
  • Ma.gnolia
  • RawSugar

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