118 118 is a United Kingdom supplier of directory enquiry services, helping folk to get hold of phone data along with other practical info.
118 118 uses The Number UK Ltd’ to supply directory enquiry numbers - they are a subsidiary of US Business InfoNXX - the greatest independent directory enquiry supplier internationally.
Directory enquiries was formerly contacted through phoning 192 (United Kingdom), still, the market was deregulated in ‘02 and in August ‘03 192 concluded.
Amongst supplying a directory enquiry resource, 118 118 also offer a system whereby one might ask 118’s employees a question, e.g., ‘What is the tallest man-made object in Tajikistan’ and they then can provide the answer, over the mobile, or, alternatively, through a text (mighty useful when you are doing pub quizzes!)
118 118 have run a number of notable ad campaigns over the past years, making both blokes who have drooping ‘taches, renowned for promoting their system. The men have appeared in many loony disguises, such as a spoof of ‘The A-team’. 118118 are, now, an incredibly influential piece of the 118 118 brand across Great Britain, and are readily recognizable.
