Thanks to a ground-breaking agreement between Dell and Google,
SEO may soon be a mainstream topic of conversation. Dell, the
world’s leading maker of personal computers, has announced that
it is testing a pre-installed package of Google software,
including a Google-powered Dell home page, Google Desktop
Search, and a Google Toolbar.

While the home page and Desktop Search will be an undeniable
boost to Google’s share of the Search market, and maybe even a
threat to Microsoft’s desktop dominance, it’s the
pre-installation of the Google Toolbar that will be of most
interest to SE marketers and optimizers around the world.

Currently a specialist ‘industry tool’ used predominantly by SE
practitioners, the Google Toolbar may soon be automatically
available to hundreds of thousands of mainstream computer users.
As a result, Google PageRank and, by extension, search engine
marketing and optimization look set to become part of mainstream
vocabulary. (Well, maybe that’s a little optimistic… Perhaps
they’re more likely to become part of the vocab of the computer
savvy mainstream.)

So what does this all mean to SEO and SEM? In my humble opinion,
the four most important implications of the Dell-Google
agreement are:

1) Business decision makers will finally ‘get’ SEO

Although not overly helpful to SEMs and SEOs, Google PageRank is
an ideal hook for busy decision makers. It’s very simple (in
that it’s just a mark out of ten) and measurable, and it’s just
THERE; you don’t have to go out of your way to see the PageRank
of a site. It’s exactly what decision makers need to get their
collective heads around SEO. They don’t have the time or
inclination to understand the complexities of SERPs, IBLs,
spiders, indexing, keyword phrases, metatags, article PR, SEO
copywriting, etc. For better or worse, PageRank eliminates all
shades of gray, leaving the two colors many decision makers
understand best: black and white.

2) Business will become aware of the importance of PageRank

While most business decision makers are aware that a good search
engine ranking is good for business, they’re not yet aware that
a bad PageRank is bad for business. But with the Google Toolbar
at their disposal, they soon will be. Decision makers will
immediately start to use PageRank as a one-shot assessment of
the credibility and authority of every website they visit. And
in the process, they’ll become painfully aware of what their own
PageRank says about their company.

3) Business will be more Search-proactive

Once decision makers realize that a bad PageRank is bad for
business, they’ll be more likely to be proactive about their
search engine ranking.

4) More businesses will dedicate a budget to Search

PageRank will become just a part of ‘doing business’. Just like
TV, radio, and newspapers, it will be proactively communicating
with decision makers, each and every day. While the mechanics of
a high search ranking will remain a mystery to most, the Search
DOMAIN will no longer be considered a black art, and SEMs and
SEOs will no longer be considered witch-doctors. This will make
decision makers far more comfortable dedicating a budget to
Search (especially as they now have something measurable to grab
a hold of - see point 1 above).

Conclusion

It appears that Google has once again made a very astute
business decision. For better or worse, they’ve improved their
position in Search and made significant inroads into the desktop
software market. Will they threaten Microsoft’s desktop
dominance? We’ll have to wait ‘n see. Will they enrich the SEM /
SEO industry? In my humble opinion, yes! Google may not be
everyone’s favorite search engine, but if they bring PageRank
into the mainstream, the Search industry will finally attract
the percentage of corporate advertising spend it deserves.

(See HREF=http://australianit.news.com.au/articles/0,7204,18080942%5E1
5306%5E%5Enbv%5E,00.html rel="nofollow">http://australianit.news.com.au/articles
/0,7204,18080942%5E15306%5E%5Enbv%5E,00.html for further
details of the Dell-Google agreement.)

Autoresponders are a great tool for anyone that owns a website.
In fact, they are much more than a great tool - they are a must have!
You simply can’t afford having all these people coming to your website and not taking their email so you can contact them again and again. But, an auto responder should be chosen wisely, so it will bring you the most benefit. So, what are the main consideration of choosing an autoresponder?

1. Stability and reliability - you absolutely need a company that gives a solid, reliable and long term service. In the past there have been a few auto responder companies that went under, taking the email lists of their customers with them! This is something you should avoid at all costs. Choose a reputable company, and never try to save a buck or two at reliability’s expanse. This may cost you dearly in the future.

2. Ability to set up multiple list and to follow up indefinably - You want to be able to set up as many autoresponder as you like for different uses - prospects list, customers list, affiliate lists etc. You also want to set up lists for more than one site. Maybe now you just have one site, but you may have more in the future.

3. Installation - Installation should be easy or non. This is especially true if you’re a non-technical person.

4. Integration - Another thing to consider is how much does the auto responder integrate with other components of your site. If you have a shopping cart - does your autoresponder integrate with it? is you pay for hosting, does your hosing package contain an auto reponder?

5. Price - I mention this last, but for some this is an important consideration - how much do you pay for your autoresponder? maybe you can get a complete package that contains an autoresponder with other services such as web hosting. The savings can be considrable.

Choosing a good, reliable autoresponder wisely is an important task that will pay huge dividends over time. It is worthwhile to dedicate some thought to this matter, and reach the conclusion that is right for you.

Want to know more details about how to choose a great auto responder service? Dean Taylor has the answers for you at http://www.followup-autoresponder-101.com.

Are you interested in getting your website to load in the
browser quickly? In case you have a personal website for hobby
sake, it may be no big deal but if you are responsible for a
corporate website attracting customers, this can be tremendously
important. If the homepage takes forever to load into the
browser, you may be losing out on crucial business. The only
solution is to design the page again so that visitors or
customers who open it stay there.

We need to understand that not every internet connection works
on Cable, T1 or ISDN. A major number of surfers in the world
still use modems today (normally 56.6Kbps). Therefore it is
imperative that the site design should take into consideration
that it should load quickly on a low speed internet connection.

Design parameters that have to be kept in mind are very simple:

Loading time depends upon the size (disk size) of the page. More
space is occupied when you integrate images and multimedia
content. The bigger the size, the larger the bandwidth required
assuming that the loading time is constant. Multimedia files
containing sound (.wav) occupy a lot of space (for example, a
sound clip of 30 seconds occupies about 140KB). Video content is
more taxing (at least 1MB). This content should be weeded out of
the home page unless you feel that it can make or break your
website. If you feel that you should keep these, make sure the
page sizes are around 30-40K. Or you could put them on another
page linked form your homepage.

Images can also get very large in size, especially if they are
of high resolution. Keep the image size as small as possible. A
page with a 600X600 image would take a long time to load. Image
size depends upon the size. They can also be compressed using
certain utilities available free on the internet.

Try and use images that you have used on your homepage, on the
other pages also instead of changing them. When the images are
opened for the first time, they are stored in the browsers
cache, and subsequently loaded from there. This will fasten the
loading process immensely.

Another way to load images quickly is by defining the image
dimensions in the image tags. By this, the browser understands
the amount of space required for the image and it does not need
to readjust text and other content after loading the image. This
will also prevent page jumping during the image loading process.

The home page should be short and descriptive. The longer the
page more is the time taken to load. All extra information can
be moved to subsequent pages and linked to the homepage. This
will also help organizing the website better.

While it may seem like a “quick and easy” task, defining the navigation structure and organization of your intranet site will be one of the most challenging tasks you will face in the course of your project. It is also one of the most critical success factors. The site structure, also referred to as the information architecture or taxonomy, is the foundation of your intranet. Creating an effective taxonomy is as much an art as it is a science. Use the wrong terms and your users won’t be able to navigate by intuition. Make your site too deep and they will never find the content they’re looking for.

One common myth is that if you integrate a search engine with your site you don’t need to focus as much on the taxonomy. This is completely false. All web users can be generalized into one of 2 buckets; “browsers” or “searchers”. Searchers, of course, will first use a search engine to locate content while browsers will manually look for the desired information by navigating the taxonomy. This is not to say that browsers never search, or vice versa, it merely suggests that all users have a preference for one method or the other when attempting to locate content. The most efficient site will have a well-organized taxonomy AS WELL AS a good search engine to satisfy both types of users.

Building your taxonomy

Creating a taxonomy on your own is arguably the best approach. After all, no one knows your organization’s culture and terminology better than you. If you’re short on professional taxonomists here are some tips to keep in mind when defining your taxonomy.

• The overall taxonomy should be wide, not deep
• Use primary terms rather than marketing oriented or slang terms (the goal is to use language that can be understood by a new employee on their first day of work)
• Try to keep some rigidity to the taxonomy, at least at the top levels — this promotes familiarity for the users and enhances usability
• Build two taxonomies; the primary being functional-centric and the secondary being organization-centric underneath the functional-centric
• Try to limit your structure to just 2-7 items under each branch, otherwise consolidate
• Use real content to validate your taxonomy
• Define, validate, re-tool, define, validate, re-tool, and so on –- taxonomy development is an iterative process
• The structure should be very broad on top and narrow at the lowest levels

Remember that the taxonomy is a tool to locate content. The best way to verify you have a model that works is to use focus groups to test the structure. Ask the group where they would expect to find a specific example of content within the structure and see if that maps with what you’ve defined. If they keep missing, you need to go back and re-work the structure based on their feedback.

Bryan A. Mjaanes
Intranet101.com Admin
http://www.Intranet101.com

One of today’s hottest marketing buzz phrases is “Search Engine
Optimization”, or SEO. SEO is the process of configuring an
organization’s Web site in such a way that when a person goes to
Google (or other search engine) and searches for keywords
related to the organization, the search engine lists the
organization’s Web site within its search results in the highest
possible position.

SEO can be a valuable promotional tactic within any Web site
marketing strategy. However, SEO can also become time consuming
because Google, Yahoo, and MSN (the big three) use sophisticated
algorithms to index Web content. All three companies continually
adjust their algorithms to provide users with the best search
results. Therefore, you will need to continually test new
techniques to achieve and maintain high rankings.

The AVS Group has researched and developed an SEO model that
improves search engine rankings. This article highlights three
tactics from our model you can use to improve your own rankings:

1. Select great keywords 2. Convert keywords into
traffic 3. Link building

Tactic #1: Select Great Keywords

Your first priority should be to select great keywords that
describe your organization and the content within your Web site.
It might be tempting to save time by developing a list of
keywords, some specific and others broad, and then applying all
of them on every page throughout your Web site. However, you
will achieve greater results by selecting 10 custom keywords or
phrases for each page of content within your site. For example,
select 10 keywords and use them exclusively on your home page,
followed by 10 different keywords for each subsequent page of
content.

When selecting keywords, avoid words that are broad or vague.
Broad or vague keywords provide little benefit because likely
too many other pages are currently indexed in the search engines
using those keywords. To illustrate, let’s use AVSGroup.com as
an example. Open a new browser window and go to Google. Search
on the term “Web Site Design”. Look at the upper right corner
where Google displays the number of pages currently indexed for
the keywords. Google has already indexed about 22 million pages
for “Web Site Design”.

Instead of competing against 22 million pages for “Web Site
Design”, AVS chose to optimize a page of content for “Web
Strategy Development”. This phrase precisely describes one of
AVS’s Web services, and because fewer pages are indexed, there
is a greater likelihood of achieving a high ranking. To
illustrate, go back to Google. Search on “Web Strategy
Development”. Google has indexed 623 pages and AVSGroup.com is
the number one ranked site.

Tactic #2: Convert Keywords into Traffic

Once you have selected great keywords, the keywords must be
incorporated into the right locations within your Web site to
drive more traffic. Some of the best places are within your
site’s page title, META description, and META keywords. Google,
Yahoo, and MSN look for keywords in these locations to help
properly index a site’s content.

If you are unfamiliar with how to view a page title, open a new
browser window and go to AVSGroup.com. The page title is the
white text that appears inside the bar at the top left of your
browser window.

Next in importance is the META description and META keywords.
Both are used to describe the content found on a particular
page. To locate the METAs, open a new browser window and go back
to AVSGroup.com. Click on the “View” drop down menu within your
Internet Explorer window. You will see several options including
“View Source”. Select “View Source”. This will display the HTML
used to create the AVSGroup.com home page. At the top of the
page, you will see the META description and META keywords.

You will achieve the greatest success if you develop custom page
titles, META descriptions, and META keywords for each page
within your Web site using the keywords that you selected
earlier.

Tactic #3: Link Building

Link building is an SEO term that means requesting other
Webmasters to add a link to your Web site within their Web site.
This usually takes place in two ways. Webmasters will sometimes
add your link within their own site’s content because your Web
site could be a valuable resource to their site visitors. You
can also encourage Webmasters to post your content onto their
Web site provided they include a link to your Web site within
the credits.

For the first example, open a new browser window and go to
www.viroqua-wisconsin.com. Scroll to the bottom of the page and
you will see a link that reads “Web site design and development
by The AVS Group”. This link provides AVSGroup.com with
additional traffic if someone were to click the link, but more
importantly, the link helps increase our “Page Rank”. More on
Page Rank later.

Next, open a new browser window and go back to Google. Search on
the phrase “e-mail marketing tips”. You should see a link that
reads “Learn Successful E-mail Marketing Tips” (it might even be
the number two ranked site). Click on this link and you will
find a Web site that is featuring one of The AVS Group’s
Resources articles. This is an example of leveraging your Web
site content by permitting other Webmasters to post it and
provide a link back to your site. Scroll to the bottom of the
article and you will see a link to AVSGroup.com.

Your link building activities increase what is known as, “Page
Rank”. Page Rank is a measure that Google uses to evaluate the
relevancy of a Web site’s content. If you have hundreds or even
thousands of Web sites linking to your Web site using these two
examples, Google will consider your Web site to be more
relevant. You will earn a higher Page Rank score, resulting in
improved search results for your Web site against sites that
might even be optimized for the same keywords.

In closing, this article shared three key tactics within our SEO
model that you can use to improve your search engine rankings.
Because of the complexity of SEO, please let us know if you
would like to learn more about our full SEO model. Our Web
experts will demonstrate the various tactics within our model
and discuss the results.

Looks like every client wants a Flash site these days but the reality is…as flashy as these sites may look, there are many negatives you may want to consider before delving into Flash.

Deadly Sin One - Long Load Times

This is the most obvious problem with most Flash sites. Flash files can get large in a hurry and if the page takes too long to load, your visitor will move on without even seeing your site. Ideally, you would want your Flash web page to load just as fast as a ‘regular’ page with text and images. And yes, it can be done!

Problem #1 - Images

The whole reason why Flash was developed was to be able to use vector graphics on web pages. Vector Graphics are infinitely smaller than pixel based images, they can be resized to any size and animated without creating large file sizes. Unfortunately, many designers use regular pixel based graphics like photos in their Flash design and end up with huge files. Rule #1 for good Flash design should be…Use Vector Graphics only!

Problem #2 - Sound

What is a good picture without sound? Once you have this great Flash animated page, you want to add sound to it. This is the #2 culprit resulting in large file sizes and slow loads. The trick here is to use loops. Flash Music Loops are ultra short slices of music, that when looped in Flash play great background music sound tracks that load fast and sound great. You can find Flash Music Loops at http://www.flashmusictracks.com These loops that are near CD quality and most are only 15k or less in size. They also offer a free Flash Music Player that allows for the music to continue playing even if the visitor switches to another page, you can even select a different music track or stop the music at any time while browsing, totally impossible with any normal Flash implementation. Another thing that helps keep file sizes down is to use low-res MP3 files for button effects and sound effects. You don’t really need 128k MP3 quality when most computer’s speakers will sound just as good with 24k or 32k MP3s. Another easy file size saver…use mono!

Deadly Sin Two - Missing Links

This fact is often overlooked. When you use Flash Buttons and Links, search engines will no longer find your links on the pages. This can be extremely disastrous for your search engine rankings. Search Engines need to be able to follow links to successfully index your site. Plus, the more well placed links the robot finds on your site, the higher your ranking will be. When you use all Flash, you won’t have any visible links and you effectively kill any chance of being found on search engines.

What’s the answer here? Use a Flash/HTML hybrid page. Even if you have Flash links, still try to duplicate those links on the bottom of the page in HTML code so the search engines can find them.

Deadly Sin Three - Compatibility

This factor used to be important but today it’s no longer relevant. In the early days of Flash, many web users didn’t have the Flash plug in and they moved on to another site rather than to download and install Flash just to visit your site. This is no longer an issue. 99% of all web users will have browsers that can ’see’ Flash pages and you no longer have to design a Flash and Non-Flash Version for your site. If your visitors run for the hills rather than stick around to visit your site it’s the load time, not compatibility that is to blame.

So what is a man to do? You want Flash but you still want quick load times and good search engine rankings. It can be done but you need to design your Flash site with all these factors in mind. It is possible to design Flash Pages that actually load faster than many ‘regular’ pages with lots of graphics. A good hybrid design with enough HTML elements can get you ranked well with the search engines. The FlashMusicTracks website mentioned above is a perfect example. It uses Flash Banners and Logos only, everything else is HTML. The site looks good, sounds good and everything loads very fast.

So, you don’t have to be afraid of Flash killing your web business if you use Flash wisely.

About The Author

Article by Alan Steward, Webmaster and Sound Designer at http://www.musicleads.net.

You are free to use this article on your website or in your ezine as long as you do use it in its entirety.

Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote.

A contest could be as simple as spotting a word or a set of words within an e-zine’s issue or searching for a graphic on a site. A contest can run for one issue, or it can last for a month or more.

If you plan to run a contest, make sure you have a “contest management response system” in place.

This could be as simple as an automated e-mail receipt to let your participants know their entry has been received.

Run a contest that asks your participants to send their responses to specific e-mail addresses. Then create an automated receipt confirmation for each account.

Include a link to your products, affiliate links, or services in your confirmation receipt.

Every time someone enters your contest and sends her entry, she receives a confirmation message. Thus, you’ve just exposed your products to your contestant.

Encourage multiple entries and your contest participants get exposed to your promotional texts multiple times.

Ok, what about contest prizes?

If you publish an e-zine and you sell advertising space, you can give away free ad space to the winners.

If you have your own product, or a product you have resell rights to, you can give away free copies of it to your winners.

If you have a service, why not put that up as a prize?

In any case, though, let your prospective contestants be interested in the prizes. Yes — put the complete prize descriptions, along with the contest mechanics, on autoresponder too.

And then include links where they can purchase the prizes. Hey, some people might not want to wait to win your contest! So it’s good to cover all bases.

Run a contest that lets autoresponders handle entries and confirmation receipts and you’ll have a promotional tool that can bring in profits for you!

About The Author

Copyright (c) 2004 Shery Ma Belle Arrieta-Russ

Shery is the developer of creative, motivating and fun e-mail courses for writers. Sign up and take an e-mail course today…free! http://writingbliss.com

Being an affiliate or a partner to promote an online program can
be as easy as a 1-2-3. You fill up a form and a second later, an
affiliate code is generated and you are ready to go. But, not
all affiliate programs are the same. Therefore, you have to ask
questions first before you join any program. Do a little
research about the choices of program that you intend to join
into. Get some answers because they will be the deciding point
of what you will be achieving later on.

Here are some of the questions you can ask yourself.

1. Will it cost you anything to join?

Most affiliate programs being offered today are absolutely free
of charge. Others might require you to be a paid member to
participate. However, the best affiliates are the ones who know
the product well and the only way to know if the product is any
good is to buy it.

2. When do they issue the commission checks?

Every program is different. Some issue their checks once a
month, every quarter, etc. Select the one that is suited to your
payment time choice. Many affiliate programs are setting a
minimum earned commission amount that an affiliate must meet or
exceed in order for their checks to be issued.

3. What is the hit per sale ratio?

This is the average number of hits to a banner or text link it
takes to generate a sale based on all affiliate statistics. This
factor is extremely important because this will tell you how
much traffic you must generate before you can earn a commission
from the sale.

4. How are referrals from an affiliate’s site tracked and for
how long do they remain in the system?

You need to be confident on the program enough to track those
people you refer from your site. This is the only way that you
can get credit for a sale. The period of time that those people
stay in the system is also important. This is because some
visitors do not buy initially but may want to return later to
make the purchase. Know if you will still get credit for the
sale if it is done some months from a certain day.

5. What are the kinds of affiliate stats available?

Your choice of affiliate program should be capable of offering
detailed stats. They should be available online anytime you
decide to check them out. Constantly checking your individual
stats is important to know how many impressions, hits and sales
are already generated from your site. Impressions are the number
of times the banner or text link was viewed by a visitor of your
site. A hit is the one clicking on the banner or text links.

6. Does the affiliate program also pay for the hits and
impressions besides the commissions on sales?

It is important that impressions and hits are also paid, as this
will add to the earnings you get from the sales commission. This
is especially important if the program you are in offers low
sales to be able to hit ratio.

7. Who is the online retailer?

Find out whom you are doing business with to know if it is
really a solid company. Know the products they are selling and
the average amount they are achieving. The more you know about
the retailer offering you the affiliate program, the easier it
will be for you to know if that program is really for you and
your site.

8. Is the affiliate a one tier or two tier program?

A single tier program pays you only for the business you
yourself have generated. A two tier program pays you for the
business, plus it also pays you a commission on the sales
generated by any affiliate you sponsor in your program. Some
two-tier programs are even paying small fees on each new
affiliate you sponsor. More like a recruitment fee. And, if you
are interested in a multi-tier program, you might want to
consider an internet MLM program.

9. Lastly, what is the amount of commission paid?

5% - 20% is the commission paid by most programs. .01% - .05% is
the amount paid for each hit. If you find a program that also
pays for impressions, the amount paid is not much at all. As you
can see from the figures, you will now understand why the
average sales amount and hit to sale ratio is important.

These are just some of the questions that needed answering first
before you enter into an affiliate program. You should be
familiar with the many important aspects that your chosen
program should have before incorporating them into your website.
Try to ask your affiliate program choices these questions. These
can help you select the right program for you site from among
the many available.

A website is more than just merging photos and graphics.
Webmasters must also integrate quality themed content into their
website. A “sticky” website is one that attracts individuals and
encourages them to return. “Sticky websites” contains content
that is related and of interest to the prospective customers. A
sticky site is a place people will visit again and again. By
creating an atmosphere people like to revisit, will increase
their exposure to your product or service.

1. Top 10

Create a top 10 list of industry sites resources, and
products that are related to the website’s theme. The list
should contain helpful resources or authority sites that are
respected and have genuine useful information. Providing a
credible top 10 will help web visitors and showcase tenability
of the website.

Example:

RSS Top 10 - http://www.rss-specifications.com/rss-top-10.htm<
/a>

Top 10 Small Biz - http://www.small-business-software.net/top10-smal
l-biz.htm

2. Product Comparisons

If you managed an industry website, consider creating a
product or service comparison guide. Use a grid to illustrate
the differences between the specific products or services. The
comparison guide will be of interest to website visitors and
contain unique aggregated data to assist in the visitor’s
decision making.

Example:

Podcast Directory Comparison - http://www.podcasting-tools.com/podcasting-direct
ory-comparison.htm

3. Consumer Reports

Product warnings, recalls or alerts are generally issued by
government agencies. The product alerts contain a list of
related products, and any critical information related to that
product. Consider syndicating the RSS feed of products from a
specific industry or sector, displaying critical information
will generate goodwill with potential customers and demonstrate
social-consciousness.

Example:

Overview of Toilets - http://www.terrylove.com/crtoilet.htm

4. Buyers Guides.

Creating a buyer’s guide is especially useful in the
holiday season. A buyers guide or gift guide will attract both
advertisers and web surfers. You can create a Buyers Guide using
a web form, which effectively makes the process easier to
manage. You can take the the Buyers Guide a step further, by
making the guide interactive. Ask website visitors questions and
offer helpful suggestions, based on their preferences. Analysis
of product specifications, features, reviews and comparisons can
be provided as part of an online buyers guide, important
products or services can be highlighted in the guide.

Example:

Active Buyers Guide - http://www.activebuyersguide.com/ABG/clients/ABG/
home.jsp

5. Tutorial

Creating educational tutorials or demonstrations about how
a technology or service is effective in a specific industry or
sector, is not only useful but it helps website visitors
consider how they might further use a product or service.
Consider providing wizards, tutorials or educational material
that will assist in educating users. Educational materials also
distinguishes the website publishers as knowledgeable in a
specific area.

Example:

Tutorial - http://www.feedforall.com/podcasting-tutorial.htm
or http://www.feedforall.com/rss.ppt
(downloadable power point)

6. Glossary.

Decipher those difficult to understand words, for your
website visitors. Despite sometimes being entrenched in an
industry, consumers often remain unaware of what specific
terminology means. Provide a clear, concise glossary of terms
related to a product or service. Educating users about the lingo
will help them better understand a product or services
benefit.

Example:

Medical Terminology - http://www.hospital-software.com/medical-dictiona
ry-online.htm

7. History.

Profile the history of an industry, event, or individual
related to the product or service that you are promoting. The
historical perspective will educate and attract those who have
an industry interest.

Example:

What is Shareware / History of Shareware - http://www.softwaremarketingresource.com/article2
5.html

8. Online Tool or Service.

Provide a online web tool or service. Webmasters or search
engine marketers may provide a free website critique or a free
tool related to the product or service they are marketing in
order to attract web traffic. The tool or free service will act
as a lost leader bringing web visitors to their website for an
indefinite amount of time.

Example:

Button Maker - http://www.feedforall.com/public/rss-graphic-tool
.htm

9. Interviews or Success Stories

Generate content by interviewing industry professionals.
Not only are interviews interesting to website visitors, but
also webmasters might find a number of interviewees provide
links back to the interview from related industry websites.

Example:

Software Success Stories and Interviews - http://www.softwaremarketingresource.com/software
-success.htm

10. Interactive Content.

Content that is interactive will not only generate buzz, it
will draw in website visitors. One of the first examples of
interactive content, the Subservient chicken, generated not only
buzz, but a good amount of traffic for Burger King. Marketers
have adapted interactive content allowing webmasters to cater
content based on web visitors choices or behavior.

Example:

Subservient Chicken - http://www.subservientchicken.com/

My Virtual Model - http://www.mvm.com/en/go_shopping.htm
(select clothes to be modeled)

Creative content building techniques can draw interested website
visitors. Create timeless, unique content and watch your
webtraffic and visitors grow.

Few of the web site owners do not understand the importance of
well-written and well-optimized content. The demand on
experienced and skilled copywriter, whether he specializes in
the web site copywriting, offline or internet copywriting, is
constantly rising. However, how could one define experienced and
highly- skilled copywriter? What skills and experience should he
possess to design and compose effective copywriting content?!

Undoubtedly he should know SEO copywriting process, none of the
web site content can not be written without it. Copywriter
should understand how to get high rankings on your web site, how
to perform keywords search process and organize and optimize
your web site. Certainly it might be advisable to see some of
the web sites designed by your potential copywriter. One should
evaluate them thoroughly in order to understand the ability and
aptitude of your copywriter. These are just of the few
requirements that should be met by experienced and
highly-skilled copywriter. Certainly, the format of this article
does not allow enlisting all of them. Each company that hires
copywriters sets special standards and requirements for its
individual copy
writing process.

Experienced and highly-skilled copywriter is an essential
specialist in your advertising copywriting process. Upon his
skills, aptitude, creativity and originality depends the
efficiency of your advertising campaign. Apart from pure
technical knowledge, your webs
ite copywriter should possess several other skills which are
necessary for the writing and composing of appealing and
attracting content. The advertising copywriting should meet
several important criteria, such as the ability to write in
clear and easy-to-read style; moreover the text of your content
should induce your visitor to make some actions. Effective
advertising copywriting should communicate with your customers,
should produce trust and induce them to purchase the products
and services at your company. That means that your text must
emphasize the advantages and uniqueness of your products and
services, and you company in general. In order to achieve these
results one should emphasize on the training and the improvement
of composition and writing skills.

Killer-Content.com - Copywriting services