Category Archive 'Promotion'
08.02.08

Content-Content-Content! It’s What The Search Engines Are Searching For! Give It To Them And Boost Y

Promotion

” Content-Content-Content! It’s What The Search Engines Are
Searching For! Give It To Them And Boost Your Traffic and
Profits !”

Are you aware of how vitally important and valuable CONTENT is
to your online business? In fact, content can do more to build
your business and profits than just about any other resource or
service available.

Following is a list of 5 key ways that content can help build
your traffic, subscribers, and customers starting today!…

1. Boost your search engine ranking and daily visitor count by
posting keyword rich articles and content on your web-site. For
example, if your business involves offering products and
services related to fitness, posting fitness related articles
and content will attract unlimited prospective customers on a
regular basis!

2. Generate double or even triple the number of newsletter
subscribers you do currently, simply by offering content in the
form of “special reports” or manuals as bonuses for subscribing
to your publication. People love freebies, so give them what
they want and watch as your results increase!

3. Create an automated cashflow by using content to formulate
multi-part email training courses with related web-site or
affiliate links “sprinkled” throughout each course. Use an
autoresponder service to automate the delivery of your training
course (such as a 5 part training course delivered over a 5 day
period).

Training courses can also serve as excellent bonus offers for
your prospective newsletter subscribers.

4. One of the most important keys to a successful online
business is not JUST having a mailing list or newsletter
subscribers… It’s about building a trusting relationship with
your subscribers (ie, “cultivating” your list)…

By sending informative articles (content) to your list on a
regular basis you will establish yourself as an expert on your
topic of business, as well as gain the trust of your subscribers
over time. As a result, your subscribers will be EAGER to take
advantage of your “paid” product and service offers. (Just make
sure that you NEVER take advantage of the relationship you
develop with your list by offering products or services of poor
quality just to make a quick buck!)

If there is one “constant” in Internet marketing, it’s this: A
cultivated list of subscribers is as good as money in the bank.
Write that down and never forget it!

5. Another excellent way to generate no cost traffic is by
submitting ready-made articles to “content hungry” web-site and
newsletter publishers with your “resource box” attached. A
resource box is nothing more than a little 3-6 line “bio” about
you and/or your web-site - including a link to your site (or
even instructions on how to subscribe to your newsletter)…

When submitting or offering your article(s) for reprint
purposes, just make sure to specify that each article is to be
reprinted “as is” with your resource box attached.

…Even one article can go a LONG way towards generating no cost
traffic and visitors for you. Just imagine your article being
sent out to a newsletter subscriber base of 100,000 individuals
- many of whom will be reading YOUR included resource box and
clicking on your URL to learn more about what you have to offer!

Well there you have it, 5 sure ways to build your online
business exponentially with the help of articles and content…

With the declining effectiveness of many of the online
advertising methods that we’ve relied on in past years, content
is only strengthening its position as the ultimate KEY to
generating unlimited traffic, subscribers, and customers!

Author: Rick Holland

26.01.08

Webtraffic Tips

Promotion

Being a novice website developer the hardest part of creating a new website is getting actual people to look at your website. Coming up with the next great idea seems to be the easy part but it will never be a real success if you are the only person reading your work. I have been doing some experimenting with this problem and here are some of the things that seem to work for me.

1. Social Bookmarking - this is my number one pick because in large it has brought the lions share of the traffic to my site, there are some great sites that do this www.digg.com is my favorite it seems to be one of the most popular at the moment you can submit a link to one of your stories with a brief description and if it intrest the rests of the diggers you might make it to the homepage.

2. Article Directories - I have to admit that there are a lot of crappy articles on most article directories so if you put your well written article on one it is bound to get snapped up by hundreds of content starved websites looking for new stories all they will all have backlinks pointing to you,
target=”_blank”>Articledashboard.com
seems to be a nice one.

3. Forums Posting - This has got to be the most time consuming one if you do it correctly you must find people who might have some interest in your site, in my case those are computer related forums and I try to help people with there computer problems and drop a link to my site in the signature. Becareful with this one please don’t spam forums with a bunch of junk just to get you link out there if you can add to a discussion or help another member most forum admins will not have any problems with you putting a link in your sig.

4. Website crawled - This is one of the hardest things to do but it has the potential to pay off big if you get a good ranking from Google. One thing that needs to be checked is your Robots.txt file this allows search engine spiders to correctly craw your pages a more detailed article on the subject can be found here www.searchengineworld.com. You also might consider trying to implement Google’s new Sitemap generator - this is on my to do list

5. Directory Submissions - Submit your site to human edited web directories like http://dmoz.org/. It will help your page rank and may even get you some traffic.

6. Link trading - Most sites with similar interests as yours will be more than happy to add a link to your site as long as you provide them with a reciprocal link.

This is by no means an all inclusive list and I am sure there are many more great ways to generate website traffic if you have a suggestion please post a comment.

To comment on this article or check out the rest of my site that specializes in technology based content please stop by www.combobulate.com/.

21.01.08

Google Adsense: To Blend or Not To Blend?

Promotion

For those who don’t know.Google Adsense is a advertising medium presented by the number one search engine Google. The basic concept of adsense is that you use coding provided by Google to place on your website, blog, or what have you. When your account is approved for adsense ads then the most relevant ads will show on your webpage. When a visitor or hopefully visitors click the ad, then voila! You have a nice amount of supplemental income.

The use of Adsense is often in great debate in most popular SEO forums. The majority of the topics are on how to place the ads on your site to get the most out of a page hit. Some SEO’s (Search Engine Optimizers} say that the ads should be towards the top of your page to get a higher CTR (click-thru-rate). Of course other SEO’s say the bottom is best for the ads.

My opinion is that top or bottom it really doesn’t make a difference. You should always place a ad in a spot on the page where it can be seen without making the visitor feel like the ads are interfering with them reading your page information. Remember, they are at your site to get information on a service or product. Also the, placement of the advertisements should be in a spot where it must be read, or glanced at without making the visitor feel overwhelmed. Remember, that we all still have that ole phobia of visiting banner only sites.

One of the next topics discussed are the facts of blending the adsense ad to the rest of your site or not to blend it in with your site. Some SEO’s say that you should blend to not disturb the visitor and also it seems more like a part of your site and will make them believe they should click for even more information. This is not always true when the ads are placed on a site that doesn’t offer information in the first place. Then on the other hand if you make a ad that sticks out they feel it will draw attention and get more clicks. Other SEO professionals feel that this will only irritate the visitor and may cause them to leave the site.

The major thing that you must learn is to use your blending and placement together in a manner where you can say yes to the following questions:

- Did I place the Adsense ads where they can be seen?
- Did I place them where they aren’t obstructing what my visitors are originally there for?
- Did I blend the text color of the ad to make it look like its part of my page?
- Did I match the background and border color in a way that would raise the ad off the page, giving it a slight 3-D affect?
- Did I place the google adsense ad in a place that is in the line of the visitors reading path?
- After looking at my page, was the placement and blend at least where I would read the adsense and possibly click?

If you can answer yes to yourself and be very truthful then your adsense ad is in a good spot for now. Don’t forget that you should experiment when you get your traffic up. Find out what works better for you and your pockets. If you would like a good idea of how this should be done just pay a visit to my site.

Have fun out there!

————————

Copyright © 2006 Work At Home Help Spot

Mr. Penn is the proud owner of Work At Home Help Spot. He created the site to help others find work at home opportunities like the several that he now uses to make extra money on and off line.

http://www.workathomehelpspot.com

12.01.08

A Healthy Valentine’s Day Gift of Newman’s Own Organic Chocolate & Laughter

Promotion

A good sense of humor is reported to be one of the most important factors in a relationship. “Chocolate & Chuckles” offers a chance to laugh together and share a favorite treat. This new Valentine’s Day product combo benefits two good causes. The Chocolate comes from Newman’s Own® Organics where Paul Newman gives away all his royalty payments after taxes to educational and charitable organizations, and the Chuckles come from the Laugh It Off CD, which benefits HeyUGLY.org, a non-profit that helps teens develop self-esteem. Wrapped in fun wrapping paper, Chocolate and Chuckles will not only tickle everyone’s funny bone with 60 minutes of contagious laughter on the CD, it will also delight the most discerning palettes.

“We wanted to have a product that would be healthy for Valentine’s Day while benefitting two great causes,” said Betty Hoeffner, President and co-founder of Hey U.G.L.Y., Inc., NFP. “When we developed our Laugh It Off CD, we extensively researched laughter’s health benefits which include stress reduction, heart health and weight loss. We wanted to pair our CD with another ‘feel good’ health enhancing product which is why we selected the 2.8 oz Dark Chocolate from Newman’s Own Organic. What makes you feel better than laughter and chocolate, especially dark chocolate?” According to a study led by Penny Kris-Etherton, PhD, RD, professor of nutrition at Penn State University, people who ate a diet rich in cocoa powder and dark chocolate had lower oxidation levels of bad LDL cholesterol, higher blood antioxidant levels, and 4 percent higher levels of good HDL cholesterol.”

“We source our organic chocolate from producers in Central and South America,” explains Nell Newman, found of Newman’s Own Organics and daughter of the famous actor. “All the cacao used has been raised in a natural, rainforest setting by people whose history with the cacao tree goes back over 3,000 years.”

Chocolate and Chuckles is available at http://www.heyugly.org/ for $25.00.

Hey U.G.L.Y. Inc., NFP is a 501 (c) (3) nonprofit organization whose mission is to empower teens with self-esteem building tools, to help them counter challenges such as eating disorders, bullying, violence, substance abuse and suicide. U.G.L.Y. is an acronym meaning: Unique Gifted Lovable You. Hey U.G.L.Y. is founded on the belief that heightened self-esteem in today’s youth is the key to helping them deal with day-to-day peer pressure and challenge. Their interactive website, heyugly.org, features quotes about self-esteem and body image by celebrities, contests, self-esteem building articles and exercises. The Hey U.G.L.Y. in-school curriculum called M-POWER is available to middle- and high-schools across the country.

Leni Kass has been in marketing and public relations for over 15 years. Previously, she worked with teens, and facilitated a therapy group for adolescents with eating disorders. She is cofounder and CEO of Hey U.G.L.Y., Inc. NFP, a 501c3 nonprofit organization that empowers teens with self-esteem building tools, to help them counter challenges such as eating disorders, bullying, violence, substance abuse and suicide. U.G.L.Y. is an acronym that stands for meaning Unique Gifted Lovable You.

11.01.08

Internet Marketing Tools to Drive Targeted Visitors to Your Site.

Promotion

Internet marketing tools are used by those who own websites, and
those who want to see more traffic flowing through their sites,
are you a web site owner wanting more traffic and sales? We have
answers, and examples of all the tools needed to get you through
the many options available. Business online is growing at a very
fast pace, and with the help of a bit of marketing, a plan, and
tools to set your plan in motion you can get additional traffic
to your site.

What will additional marketing do for your website? Using
Internet marketing tools, you will find better placement in
search engine positions and rankings. As you get additional
pages and as you reach higher rankings, spiders will continually
crawl your pages, and drive additional traffic to your site
through even more search engines. Without marketing, your site
could take a very long time; years in fact, to get traffic to
your site, and for your business to see real results in the
online sales.

As you drive visitors to your site using marketing tools, you
will also need to focus on converting those visitors into
customers, paying customers bringing you additional sales. To do
this, additional tools will be used to take note and record who
is visiting your site, who is most interested in your products.
As you learn more about who is visiting your sites, you can use
this marketing data to create additional content for this market
and convert the visitors to customers by offering more of what
they want. Track those who are visiting your site, and learn
where they are going next, to see exactly what they are looking
for so you can focus your tools on these markets, these visitors
and get more sales.

Improve your ranking and positions by using Internet marketing
tools you can find on these pages. We have the information and
the methods proven to drive visitors to your site, convert them
into buyers and increase your sales. Boost your sales and build
your business online using the many tools available. You can use
tools such as cookies, to track where your customers have been
and where they are clicking before and after landing on your
site.

Using the tools available online you will reduce your fees in
marketing through other methods. If you are using pay per click,
or you are using any other pay per ad methods you are already
paying too much. The fees you are paying are not giving you the
real marketing value you need. You want to get up there in the
ranks of the various search engines, with content, by providing
what the customers want, and you can do this with internet
marketing tools, and you never have to pay again. The more you
advertise you are lowering the over all profits for your
business, but when you market, and drive traffic to your site
you will see your bottom line increase faster, and with a much
healthier future.

Driving traffic and building a business online does take a lot
of planning and time, but one thing you want to do is save money
so paying for advertising and paying for other links to your
site is not going to do the trick. The trick in making and
building a solid business, a solid traffic pattern online is
going to be in your internet marketing tools. The tools that you
choose to find out more about your market, who is visiting, when
they are visiting, what they are seeing the most of, and then
taking advantage of this information to convert customers into
buyers from your site.

06.01.08

PPC Affiliate Programs

Promotion

Ppc affiliate programs are very common to see on a website. Ppc
affiliate programs are can be very useful providing your website
with content & earning free advertising credits. By adding a
free search bar to your website, you can generate a lot of free
traffic for every search & click done. Here are some ppc
affiliate programs pro’s & con’s.

Pro With most ppc affiliate programs, after you join they will
give you a HTML code to place on your website for a fast & easy
setup. Once the free search bar is up and running you can start
earning credits towards ppc search engine advertising. Think of
the savings you don’t have to pay for targeted ppc advertising
no more. On most ppc affiliate programs you earn $0.05 per
search and $0.10 per click done from the free search bar on your
website. Say you earn only $1.00 a day, I know that doesn’t
sound like a lot but if your keyword is “web hosting” @ $0.01
per click for top position that’s 100 unique targeted visitors
to your website to help you earn more ppc advertising credits &
buy your products.

Con Ppc affiliate programs can be blamed for one of the main
reason there so much click fraud on the Internet today.

Pro Ppc affiliate programs have worked harder then every to
put a stop to click fraud by tracing different ip address to
make sure all clicks are unique visitors. So the advertiser do
not get scammed for there money or earnings.

Pro Ppc affiliate programs provide your visitors with free
content and enabling search capabilities on your website
allowing visitors to do research or to help find something there
looking for. By using a quality ppc affiliate program you get
quality content that keep your visitors coming back daily to
find what they need.

As you can see they are more pros then cons when it comes to
ppc affiliate programs. If you already have a website and it
doesn’t have search capabilities you’re missing out on free
advertising & building customer appreciation by providing them
with a free service allowing them to get what they want when
they want it. Ppc affiliate programs is an easy way to help jump
star your online business.

Paid Results

27.12.07

Making Public Service Ads Serve You

Promotion

Making huge sums of money with AdSense isn’t brain surgery. You simply have to know what you’re doing. If you know which types of ads to choose, where to place them on the page and how to use Google’s options to design them so that they get the maximum number of click-throughs, you should find your site earning heaps of money very quickly.

But things can go wrong. Revenues can be disappointing, clicks non-existent and pages designed to put off users instead of encourage them to check out your advertisers. You know when one of the worst things possible has gone wrong when, instead of seeing ads on your page, you get public service ads. These turn up when Google doesn’t recognize your keywords or can’t find a suitable ad to put on your Web page. Instead of showing a blank box, it puts up ads for all sorts of charities, none of which you choose - and none of which earn you revenue.

You might like the idea of your site working for charity. But you might like it better if your site worked for you and you decided how much of that revenue to give to the charities you choose. That’s why smart AdSense subscribers - the ones who understand how AdSense works and make giant revenues from it - make sure that they have alternatives set up to stop their sites being used to advertise Google’s favorite charities.

There are lots of different ways you can do that. For example, you could create your own pseudo-AdSense ads and use those as alternate URLs to promote your other sites. Or you could use one of the several companies that will use that space to give you targeted paying ads.

There’s nothing mean about using these strategies. The fact that Google makes it possible to use them shows that they understand that your space is for you not for them - and that you should earn from it.

With a little bit of reading, you’ll find that it’s easy to create a website that always serves high-paying AdSense ads. But even the smartest AdSense users make sure that they’ve got insurance should something go wrong. It’s easy to do and your revenues deserve it.

Joel Comm - EzineArticles Expert Author

Joel Comm is The Internet Revenue Expert. Online for over 20 years, Joel teaches people how to make money in the digital age. The recognized authority on Google AdSense, Joel teaches how to multiply your AdSense income at The AdSense Code. To ask Joel Comm a question about making money online, visit http://www.AskJoelComm.com Joel invites you to download a free copy of The Internet Money Tree at http://www.internetmoneytree.net

18.12.07

The Popup, Friend Or Foe?

Promotion

Pop-under, Popover, or just pop up, no matter what you use it still remains a proven method to increase your subscriber list and sales.

Many of us find the popup quite an irritation and have scripts installed to block them whenever we can, but they still seem to get through.

You yourself have probably filled in one, or have been tempted to buy from a popup recently. Sit back and think why you did and what happened.

The key to running a successful popup campaign is to make sure you have something worthwhile to say or offer.

It can be put down to offering your visitor something of interest related to what he has been searching for. Now we all know this, but how many are actually applying it?

A successful popup has to be target specific, most webmasters will just put the same one on all their pages, and in most cases they will have absolutely nothing to do with the page. Mainly this boils down to plain laziness.

If you target a specific search with your keywords, your popup should relate directly to that theme. Simply put, have different offers for different pages. The single popup for all pages will just irritate your visitor and he might not even come back to your site again.

Use them carefully and plan each ones use. If it does not relate to a page, don’t put it on.

The popup has two main functions:

Get the visitor to subscribe to a opt-in.
Send the visitor to a sales page.

The pop-under on the other hand is normally used to activate a sales page when the visitor leaves, but it has been successfully used to get new subscribers. Both methods will work depending on the content and makeup of your page.

The popup consists of three basic elements:

Headline:

The headline like any other headline should grab the attention of the visitor. Remember he will see the popup when it appears, whether he will read on depends entirely on the headline, more so than on a sales page.

Sub-headline:

This should relate to, and follow the headline creating an itch. All you want to do is raise curiosity in the mind of the visitor to want to find out more.

Call to action:

Based on the curiosity you have created in the sub headline you will ask the visitor to take some form of action, like opt in to a newsletter or click on a link.

Now unless your opt-in is highly valuable as a stand alone, it would be advisable to add value by providing something in return. This could be anything that is related to what the visitor is searching for.

The popup is not a sales page, your ultimate goal is to create an itch, the more itchy the better.

Conditioning to old style popovers is evident and just like banners they tend to draw little attention. To get away from this you need to be a little more creative and give them different look and feel that will catch the visitor’s interest.

The key to sales is advertise, advertise and advertise, as much as possible. But if your advertising is just thrown into the air and not targeted, I would suggest a philosophical chat with the dog, the result will be the same.

To learn more on how to create a successful popup and substantially increase your subscriber list and profits pay a visit to http://www.yourenterprize.com/Topic_Articles/popunder.htm
Karl Stadler is a author and internet marketer.

Karl Stadler - EzineArticles Expert Author
04.12.07

Everything You Need to Know About Reciprocal Link Exchange

Promotion

Everything You Need to Know About Reciprocal Link Exchange

Reciprocal Link Exchange is still a very popular practice. It should be– after all there are still many benefits to organizing a link exchange campaign.

First and foremost, a Reciprocal Link Campaign encourages webmasters to explore the various websites in their genre. It helps establish communication among web developers and creates strong online communities. This can be a valuable tool for information sharing and promoting the advancement of a specific topic, like education or technology.

Reciprocal Link Exchange is still a very valuable practice. For one, it is easier to acquire reciprocals than one-way links. This follows the philosophy of, “You scratch my back, and I’ll scratch yours.” If the site you are promoting contains valuable information, it is likely other webmasters will accept a reciprocal link invitation. This is especially true if you are willing to display a link to their site in a prominent, organized directory.

Remember, credibility is key. Do not link to sites with little value, sites on unrelated topics, or link farms and FFA sites. Google will assign some value to reciprocal links that it deems relevant. Sites containing the same keywords and information will be viewed as connected sites, and will thus count towards your “votes” as a credible site.

How to Organize a Reciprocal Link Campaign

First, seek out the websites you would like to exchange links with. Try to pick sites with a higher Google PR than yours. Then, politely email the webmaster and explain why their readers will benefit from a link to your site. Show them the page that their link will be posted on. Make sure there are not too many links on the page, that they are credible, and be sure to list the links by category.

Having trouble getting a positive response? Try a few of these “tricks of the trade”.

When you ask a webmaster to participate in your reciprocal campaign, enclose a pre-made html code so it’s an easy cut and paste job to create the link.

If your site distributes a newsletter, start a contest for ad space. Offer to advertise a website in your publication- in addition to a free link- to the sites that offer you a reciprocal link.

You can also try posting testimonials about other sites on your homepage. When you’re finished, send a link to your comments to the webmaster. Who would pass up the opportunity to brag about a great review?

Get creative! There are plenty of ways to entice people to join in your campaign. The key is to be polite and to-the-point. Let the webmasters know how THEY are going to benefit from the exchange.

Reciprocal links are less valuable than non-reciprocal in the eyes of Google and other search engines. However, relevant links do count towards your overall Google PR.

More importantly, a reciprocal linking campaign helps you connect with other webmasters in your community. You can exchange visitors and help strengthen the online presence of your website topic. Being an active member of a connected community increases your credibility, and helps you stay in touch with changing times.

Another very important strategy in your linking campaign should be the submission of your website’s domain name to highly relevant link directories and the best
way to quickly submit to over 350+ link directories is by using the Link Directory Submitter.

Tom Dahne and Paul Martin
Are the creators of the very popular Directory Submitter Software found at www.directorysubmitter.com

01.12.07

What Newbies Need To Know About Using Pay Per Click Ads To Generate Traffic

Promotion

You can have the best looking web site in the world promoting a fantastic product, but if your potential customers don’t know about it, you won’t get any traffic or sales. This is the single biggest problem facing all internet marketers. This is especially so for newbies who frequently get discouraged and give up their attempts to make money online.

What Is Pay per Click

This is one of the more expensive methods of generating traffic, but provides an instant stream of visitors to your site. There are a number of companies offering pay per click advertising, such as Google, Yahoo and Overture, to name but a few. The most well known is the Google Adwords program, which I will use to illustrate the principles of pay per click.

You may have noticed the ads displayed on the right hand side of Google’s search page results. Each ad is associated with a “keyword phrase” (e.g ladies golf clubs) and is displayed next to the search results when someone searches for those keywords.

These ads are known as contextual ads because they are displayed on pages where the content is closely related to the keywords associated with the ad.

You will also come across these ads when you visit certain websites. The same principle applies and the theme / topic of the page matches the keywords associated with the ad. In this instance, the webmaster will receive a payment from Google for displaying their ads. This program is known as Adsense.

How Does Pay Per Click work

Place your ads with Google Adwords and pay for every click that takes a visitor to your site.
The price per click is determined by the popularity of the keyword and its position in the list. Prices generally vary between a few cents and $5 but can be very much more for some keywords.

There is no fixed price for a specific keyword or the position where it’s displayed on the page. The advertiser specifies the maximum amount they are prepared to pay and then Google uses this and other information from all the other advertisers to work out the position of each ad. Exactly how this is done is outside the scope of this article and many books have been written on the subject.

You can open a free “Adwords” account with Google Adwords. They have very good online help screens and examples to help you set up your campaigns.

If this method appeals to you, you can at a later stage spend a lot more time specializing in the numerous strategies that have been devised to make this technique successful. In common with all advertising, the secret is to continually test and improve on the performance of your ads. The bottom line is quite simply, if you make more profit than the cost of your ads, you are on a winner. If not, stop immediately and try something else!

A good idea is to get some help in the form of step by step instructions and coaching videos designed specifically for newbies.

If you are a newbie struggling to make sense of internet marketing and want to find out more about pay per click and how anyone can now make profits from selling info products, Internet Business Buddy provides you with all the help you need. For a limited promotional period you can get a free copy of his life changing system (reports and video tutorials). Click here to get yours now

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